Selling
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Getting the most out of your sales team is essential if you are going to achieve your company’s full potential. But it is not always easy. Sales people can be a breed apart, operating in a stressful environment where they are exposed to rejection and...
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Negotiating a sale can be a daunting challenge or an exhilarating opportunity to exercise your ingenuity and judgement. Unless you are doing it all the time, it is always likely to involve emotions as well as logic. Nobody likes to lose a sale, but making...
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A presentation is an ideal opportunity to make a sale. You have a captive audience and far more flexibility than in a simple sales letter or phone call. Although many people do not look forward to making a presentation, the right approach can make it an...
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Persuading customers to part with their money may not be easy. But the actual process is a straightforward one. Whether you are selling to businesses or individual customers, the rules remain the same. This briefing outlines how to: Identify and...
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Effective marketing is crucial to the success of any business. But simply understanding your market is not enough. You need to build on your marketing plans, turning theory into profits. A good sales strategy will help you identify and take advantage of the...
